We stayed at the Torre Playa apartments for a week in September with friends. The apartments are very good, we had one with a sea view. Kitchen area is small with a toaster, kettle, fridge etc. but perfect for us as we didn't want to be cooking full meals. The beds were comfortable and the apartment cleaned daily . The staff were very friendly and the location to be perfect, right on the beach.
We ate at the restaurant a couple of times and the service and food were excellent.
Puerto de Pollenca is a lovely resort with a wide variety of restaurants, we loved the central square which had a buzz to it.
Only downside was the resort sunbeds on the beach (which I presume are run by the council) which were very expensive ( 21 euros per day for 2 beds)