KELE Singapore Pineapple Tarts Singapore Souvenir Box (Jewel Chinatown/VivoCity Pick up) - Optional Flavour Available | Singapore

In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart!

We took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality. Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients.In our quest to be the Singapore brand for pineapple tarts, we continuously worked on our craft and family recipe. We even created new flavours to add to our selection.30 years on, KELE’s pineapple tarts achieved acclaim and were “Voted Best Pineapple Tarts in Singapore”. We are now synonymous with Pineapple Tarts where every year our tarts are well sold out months before Lunar New Year. We could not have built our legacy without the invaluable contribution beyond our kitchen. The high quality of our pastries is made possible with feedback from our very loyal customers. Customers who have become our friends.It is these friendships that keep us humble and happy to pay it forward with our delicious Gifts of Prosperity. Curious about our award-winning pineapple tarts? Wondering about the taste of these sweet Gifts of Prosperity?KELE welcomes you to our store to find out more. You just might find the perfect pineapple pastry as a meaningful gift to your loved ones, or yourself!